A good example of one of the own goals of Google+: their Real Names policy + account consolidation meant violating, in their view, the former meant loss to all of the latter, including most catastrophically GMail.
Oh, yeah, per his tweets, he lost the remaining balance of his Prime account. Nice way to reward loyalty.
At least the net also allows trying to enforce this in the court of public opinion.
At least in the case of Amazon, with its reputation being such a big factor in its success, if you had to go to court the bad PR from such a white line case would almost certainly result in a quick and favorable settlement.
That said, Amazon will fix this. They are still in business and you can sue them both for breach of contract and to collect legal costs of suing them. Sometimes just a letter will fix it. But the next course of action is to create a new account as they asked you to do, and then provide proof of your previous purchases on the old account and tell them to transfer them all to the new account. I would do that in a letter (written).
It also shows the perils of DRM. Thousands of dollars can disappear in an instant for whatever reason, and often there's little we can do about it.
They could issue a refund, unless Amazon thought his previous purchases were also unauthorized.
Everybody keeps doing it because, "Hey, it's always worked out fine for me. I have never had any trouble with Amazon's | Apple's | Paypal's | Google's | Facebook's | LinkedIn's | Microsoft's | Github's | Craigslist's | YouTube's customer service."
(A few people think this situation isn't too great for the consumer and try not to participate, but we're crazy.)
It's too bad this happened to him, but this isn't exactly news. This story has been repeating itself for a decade at least, just the names and details keep changing.
( Sorry, I couldn't resist. I found it funny in a sad/ironic way. )
It reminds me of how people used to laugh at me for wearing my neck protector on my body armor in Iraq and the Philippines. It wasn't required to wear it, but I always did. People laughed, until they heard about a friend of mine whose neck was ripped open by shrapnel that would have been stopped by the same protector. He bled out on a random, dirty street in Baghdad.
I'll take hardcopy, thanks.
But between the way I prefer to use many computer books (multiple windows on a big screen), the ease of saving them to multiple backup sites (every time I buy digital media I upload copies to rsync.net and ironically Amazon's free (5GiB?) service, plus they're in my normal backup systems), how fast their content gets obsolete, and their lower price, I tend to buy them. But only for the perishable stuff, I get e.g. CS books in hard cover.
As I noted elsewhere, you also want those physical shelves backed up by a good insurance policy, and for you I recommend USAA, my father started with them in the 50s, and especially due to tornadoes and the like we've had to make a lot of claims.
Doesn't work for everyone, but its easier than lugging a book collection across the world. I'm paying for convenience.
Seriously. If there's any book you've paid actual money for, then an ePub copy as well is a sensible backup. Don't let your stuff be hostage to DRM.
(Of course, I say this as someone who during that period used rsync.net and LTO-4 tape to make sure that didn't happen even in the face of a tornado that trashed my apartment.)
That's when I stopped leasing DRM stuff from Amazon and other sellers.
http://www.nytimes.com/2009/07/18/technology/companies/18ama...
If the user agreement really allows this, then it is time to stop supporting them.
The mere fact that they didn't think to do it for you honestly doesn't seem like it's as serious as you make this sound.
Amazon staff can think this is not serious as its sound, this is just a drop in the ocean for the company.
It maybe easy to fix, but if its not communicated properly, it can go both ways for the customer, so yes, it can be serious, unless Amazon confirms that its not.
As for "houses burn down too", tornadoes trash them as well, e.g. http://www.ancell-ent.com/1715_Rex_Ave_127B_Joplin/images/ and I lost over 200 physical books, records, CDs and DVDs. But since I had a good insurance policy, I got them replaced or otherwise covered, which I seriously doubt is possible with DRMed digital media (just tried some searches with no luck).