Right. And those tests and regulations exist in the interest of public health, not product benchmarking. So the issue is bigger than lying about some performance metric to compare more favorable to competitors. And it's also not a domain that's auxiliary—this is engine technology, the very heart of the company and the product. And good god, they built an entire brand campaign around it.

I really do feel this is analogous to some large pharmaceutical finally admitting that they cheated clinical testing on an important drug. You can't just pin that back to a couple of "rouge scientists".