The other side of the coin is that the majority of newcomers will simply abandon the language if they can't figure out how to use the basic prelude functions within 30 minutes. Every hurdle (installing GHC, figuring out cabal vs stack, trying to decipher the signature of `maximum`) turns people away, potentially forever.
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Interesting, I saw the opposite effect. If a language is "just another XYZ" and can be learned quickly, people will play with it, then may be shelf it - as it usually doesn't offer new power. However, if it's "tricky", some people will become genuinely interested - and will put efforts to see if it adds abilities to their toolset.