One explanation: other people are not as selfish as we think they are.
Another explanation: we are more selfish than we say we are.
Few people want to believe that they are selfish.
Sadly, the paper hasn't been published and 'identifies more strongly with' is rather vague in definition.
Data: Stanford prison and the rigged Monopoly / pretzels experiments.
Qualitatively:
- Dbag taking up the entire level ramp in the parking garage with his Tesla so no one else can pass in the opposite direction.
- Folks allergic to using turn signals, wasting everyone else's time and jeopardizing safety.
- Basically empty winter holiday collection containers in tech areas. (Stingy fuckers.)
- Could bitch on and on, but it's banally common in built-up areas.
in a way, I suppose a fairly cynical way, doing a lot of social signaling that you are unselfish is somewhat self-interested. The highest-status individuals in tribal[1] settings were like Anthony Quinn's character in "Lawrence of Arabia" - "I am a river to my people!"
[1]The Bedouin are tribal, but extraordinarily sophisticated. They'll outlast us all. It is a culture of great beauty. Will Durant's description of them as the root stock of all civilization is still with me.
The way to attain status is not to pursue it, but to create the conditions in which it pursues you
You can't win :)
I suppose article like this are necessary, but they unfortunately make me cynical. I was blessed with a father who taught me how tricky altruism can be. His message was always "make sure you're doing something that matters" and boy, has that held its water.
Edit: ... not sure how that fixed it, really...
I assume this is advocacy research, because such incompetence is rare, even in the social sciences.
Was that jab really necessary?
As other astute comments here have already observed, revealed preference (what people actually do) is a much better signal of human intentions than self-reported preference. People are happy to endorse altruistic values while not necessarily living by them.
[1] http://www.bloomberg.com/news/articles/2015-10-16/goldman-sa...
Put people to decisions that actually have a meaningful impact on their lives, and the lives of others, and you'll see how selfish people really are. Conveniently, you don't even need to conduct a study for this, just observe humanity.
People are definitely selfish. The more interesting question is: is that a bad thing?