I've learnt a lot from this thread, I'd not heard of Mozilla Persona before. Could it be The One Ring to rule them all?

Charles Stross has his Rule34, I propose Rule 42 is that if something exists there must be a YouTube video of it.

This one of a Dan Callahan presentation from a few years back https://www.youtube.com/watch?v=nJff23UdNAI

With Rule38 being a blend of the two.