In an era when (white and co) americans devour all kinds of ethnic cuisines, including raw sushi, all kinds of indian, thai, etc. I find this article bordering on the absurd.
Unless you're health conscious and don't like sugar, there's not much for an American to dislike about turkish delights -- sugary, gelatinous etc. Kind of the missing link between gummy bears, jelly and marshmallows.
They've eaten far more bizzaro foods.
The palate differences are real. I (an American) eat "ethnic" foods regularly: Chinese, Vietnamese, Japanese, Thai, Indian, Hispanic, etc. I generally love ethnic foods. The exception is sweets. There are a few ethnic sweets I've had that I like, but by and large I've found, e.g., Indian and Chinese sweets to be unpleasant. Some of them I find to be nearly unpalatable. Others just taste odd.
I doubt I'm the only person with this experience. Lots of "ethnic" foods have been modified to fit the American palate (see General Tso's Chicken), and exposure to ethnic entrees also does not imply much exposure to ethnic sweets.
I suspect this is the case in big cities, I don't know how broadly it holds in America. I've been in San Francisco for 4 years, so I've tried or at least been made aware of tons of ethnic cuisine, but before that I had never tried sushi and had never even seen an Indian or Thai restaurant. Perhaps the rural Midwest is the last place these things spread to. All we really had were tons of Chinese and Mexican restaurants and a smattering of French, Italian, and Japanese places, all undoubtedly as unauthentic as they come.
One day, also in my 20s, I stumbled upon it in the "ethnic" section of a supermarket near my college. I was so excited I could hardly get out of the store before trying it out. Just like the author, I couldn't believe it was just a thick gummy starchy mess with some powdered sugar messily slopped on top.
Also, it should be noted, I'm not sure if you're from America or not, but eating sushi / thai / indian foods can actually be quite uncommon in most of America, in particular the fly-over states.
Even someone like me who grew up 10 mins from Providence / 45 mins from Boston on the east coast never had tried thai / sushi / indian food until college, and even then, I was considered weird and adventurous by my hometown friends.
You might be right that within the past decade it's become more popular, I can't say, but I know in the 80s/90s when I grew up, there wasn't much available "ethnic" cuisine.
Lastly, my quotes around "ethnic" aren't in response to your usage of the word, they are just my own response to the fact that people would consider me "ethnic" even though I grew up in America just like they did, and the false distinction has always bothered me. :)
Evidently the American palate is slightly more nuanced than "we'll eat anything that consists mostly of sugar." Who'd have thought?
Btw, gumdrops are also likewise gross.
Hacı Bekir company is mentioned in the article. Another interesting point is that it is the oldest operating company in Turkey founded in 1777:
https://upload.wikimedia.org/wikipedia/commons/0/0c/Ali_Muhi...
I _have_ gotten to stay with two separate Turkish AirBnB hosts here in the UK -- and both times were amazing. I'm sure it's not right to generalise from this small number of examples, but Turkish hospitality is clearly a _big_ deal. Even just visiting Turkish friends in their respective homes, there seems to be this feeling of great pride in hosting a guest.
I hope it's something that English culture can learn from.
Edit: hope I'm not coming over as patronising here. Just thought I'd share a more positive view.
As an American who knew next to nothing about Turkey before ~2000, it seems like Turkey is in an "Uncanny Valley" in the American mind. The results of the reform/revolution era (1920's and 30's) are astounding, and I think that the Turkish Republic doesn't get nearly the credit it deserves.
It's one of those "truth is stranger than fiction" things. Usually societies that get to the point of the Ottoman Empire just collapse. That when the Empire fell, the Turks took a such a hard look at their society, decided it wasn't working, and radically changed it overnight, is a fascinating story that isn't really known here.
Oh, and it's a lovely place to vacation, too. ;-)
As a kid I envisioned it as kind of a sticky, tender, caramel-y confection, like a nutty blond fudge. But from now on I'll think of it as Aplets and Cotlets.
The culture is fantastic. Turkish breakfast is an amazing thing. Fresh simit pastries are insanely good. I love the hamam, the bazaar, and even turkish delight.
If Istanbul isn't on your list, it should be!
You can't simply blame "uncultured Whities". An analogous "weird" flavor in the West is licorice. I just don't get it.
My first experience with Turkish delight was a commercial product in a gold foil wrapper and a purple label (I don't know if it was fry's or not - it was in similar wrapping to the old kitkat - 1/2 paper, 1/2 foil). It was covered in chocolate with a centre that was chewy like a slightly softened beef jerky. It had a fragrant flavour that reminded me of perfume, but it was a resounding yuk.
In later years, I came across a gelatinous pink treat covered in a white powder - the texture was about as squishy as jelly. There was a more subtle taste and it was delicious.
I never remember associating Turkish delight with Narnia. But, I remember associating gold foil wrappers with willy wonka.
I mean, I always imagined that it would be something a sultan in his majestic palace would order, and it would taste about the same as the illustrations of some wondrous palace in Istanbul by the illustrations in the book (by Pauline Baynes) looked like.
(My imagining was of some light chocolate treat... the kind that melts in your mouth and is almost impossible to overeat.)
I can't remember whether I tried to imagine it or allowed it to be intriguing-but-unknown in my mind.
It's funny though, it's true I heard of it from the Chronicles of Narnia. It sounded so good for some reason. I mean, if that kid would throw his family under the bus for some, I want to try it!
The pre-packaged stuff is mostly too sweet and not that good.
I tried to find some more in istanbul airport which were not as magical but I'll buy more one day.
Witch: Oh, would you two shut up! Would you like some Turkish Delight, my child? Vyvyan: Not particularly. You got any kebabs?
I think the episode is "Flood".
> The English name, Turkish Delight, is no misnomer
Of course it's a misnomer - there is nothing delightful about Turkish Delight.