They didn't mention this in the article, which makes me wonder if they really understood it. Companies have specific tools they require you to use to file expense reports. You would have to get the entire company to embrace this solution. Although they talk about the CTO trying to get it installed, I wonder if they ever really got the whole company on board. You've got to get the CTO and the CFO in this case.
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It just doesn't work that way, the best audience for this is big co (because the combination of strict expense rules and big sales force makes it perfect) and yet it is absolutely impossible to get an enterprise signed into something like this.
Yet when the sales guys are putting in their expense reports every month (because it's too much money to ignore it for longer than a month) you could save them time with something like this, and guess what, they can expense the cost too, but only if you give them a report that is ready to send in the format they need it.