Claiming to be "leading" when you just entered the competition? You're still in beta.
Speaking of being in beta, you should probably mention that on your registration and/or terms of service. Also, incentives to sign up during this period could be a good thing.
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Actually, we've been running for about a year with a small number of online marketing agencies, so the service is very polished on the backend with a tested API. Allowing the public to join is what's new about us.
It's true, saying "leading" is pretty boastful. We're proud of the service we built, and we set out to be the leading service from day 1. I agree it should be removed until we can quote a reputable source.