You're right, of course. Market share and mind share are important. But this is something new, and products like this have to go through the diffusion of innovation from early adopters to get to the early majority and I personally know of no early adopter who is happy with this thing (all of whom had an iPhone when it launched, etc). The word among early adopters is "bullshit". I don't care who Apple is, or who they think they are, they can't beat that.