I think I'll still do some shopping on there next year, I just wish they had cheaper gift wrapping and card options.
I'm struggling to understand how that is any more of a pain than trawling around town to find appropriate gifts, then completing those very same steps. And with Amazon, you at least have the option of their (admittedly overpriced and ugly) gift wrap.
My parents bought my daughter a present and got the gift wrapping option and it was this amazing blue velvet gift sack. We saved it so we can use it again it was so nice. In fact, for the $6 my parents paid, we couldn't get a bag that nice ourselves.
I guess my point is, YMMV.
Physical stores can't even implement the obviously better solution of getting everyone in one queue, and then directing them to the next open register (except for TJ Maxx and Marshalls and a couple others)
Wrapping is a cinch compared to all that.
Not to mention the cost of standing in line. I spent 30min at the post office mailing a SINGLE package back in mid-December.. and I thought I was ahead of the christmas game!
Once I was already there, and 'only' 10th in line, my time was pretty much sunk anyway.
I know it's more expensive to do it myself, but it's one of the few things I'm truly terrible at, and my family/friends all seem to derive great joy from my lack of skill, so I have begun to enjoy it myself.
I guess if I were concerned about the value of the cost of having someone else gift wrap a present for me, I would be more concerned about why I didn't care enough to do it myself but felt the need to purchase something for them. The only gift wrapping I paid for was 10$, and from Rapha, a high end cycling clothing company - because they give you a fantastic magnetic closing box with special tissue wrapping on everything inside it. (and I still put the entire gift wrapped box in shitty target brand wrapping paper anyway)
Another way to look at it is that $90 is about a regular night out. The choice is between investing 1 evening of your time to save for 1 night out later, or instead invest nothing but lose one night out that you need to spend in front of the TV.
YMMV, but probably the tipping point in GP specific situation is that he also had to post them all by himself, which is a huge pain and is probably alone worth it to have amazon do it.
The return process does not handle this well.
For the record, Amazon charged me 3.95 per item for gift wrapping. I don't know if it changes based on the size of the item, whether you're a Prime member (I am), or other factors. But it's not always $6.