Item — HN Reader

Related, could someone shed some light for my dilemma:

If you're making a freemium (upgrade using in-app) mobile app that, every time you spend $5 in FB, you consistently get ~100 new users, but none of them ever upgrade (let say you're targeting people who apparently can't afford to pay), what would you do?

It's like a "good problem to have" (predictable user acquisition), but it's still a problem (no money coming).

2 comments

You split test your upgrade CTA until you find something that works. If you can't find anything that works, you find a source for "higher quality" users, unless there's an inherent benefit for you in having users.

thanks, but what's CTA?

Call To Action

Is it possible that you aren't getting real people as new users? I don't know how you do your metrics, but it's possible they are bots/clickfarmers/etc.

they are real, because they post content and I review manually.