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It has happened before. Some examples are:

- German federal law and regulations: https://github.com/bundestag/gesetze

- DMCA takedown notices: https://github.com/github/dmca

- Map of US districts: https://github.com/benbalter/congressional-districts

- a novel: https://github.com/JJ/hoborg

- a well-known textbook on some niche (homotopy type theory) in mathematics: https://github.com/HoTT/book

- fonts: https://github.com/theleagueof

- Gregorian chants: https://github.com/CMAA/nova-organi-harmonia

Main collaboration functions on a 'repository' (or any set of data / documents that somehow belong together) such as forking and branching are not just only relevant to programming.

(edit: formatting)

Also a couple of my favorites:

- Remote job information: https://github.com/lukasz-madon/awesome-remote-job

- Liberland constitution: https://github.com/liberland/constitution

I think GitHub is being more popular among "non-developers" because version control is beneficial for all sorts of projects.

My favorite example of a "non-programming" project is Hadley Wickham's Advanced R book (http://adv-r.had.co.nz) which is hosted on GitHub and powered by Jekyll, knitr, and pandoc. I hope more authors decide to publish this way.

Github has been energetically chasing non-developers for the last couple of years:

https://www.google.com/webhp?sourceid=chrome-instant&ion=1&e...

We host our open source HIPAA policies on github https://github.com/catalyzeio/policies
Well then you're not looking very hard. It's use as a free, open markdown editor is pretty common.