Good article. Although I'm not sure the Bus Analogy is a good name. When I saw the heading I thought it was going to be something related to waiting for ages and then 3 coming at once. In actual fact the analogy is about (i) strategic direction, (ii) excited passengers, and (iii) fuel. However, buses here often go on circular routes, and many people aren't particularly looking forward to reaching their destination. Perhaps it should be a coach analogy rather than a bus analogy, i.e. long distance travel more likely to be associated with holidaying, as opposed to short distance travel often associated with commuting.