Do you think that's the case here?
Personally I thought this was an awesome use of the dataset and introduced me to some new books I hadn't considered.
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Oh, I missed that the posted article itself included the affiliate tags.
In this case, yes, the content is good and the intent was not to drive visits to Amazon. (in contrast with a hypothetical post like "Top 10 Books You Should Buy To Be Smart According To The Nerds at Hacker News.") Sites/Medium posts have been trending toward the latter model of revenue generation in the face of declining ad revenue.
I noticed a ton of this around Christmas time last year. At first I thought "this is super helpful" but soon turned to distrust.