It's a pipe dream - only technical people use GitHub and this is just a distraction. Instead of trying to keep their core audience in a world with a growing number of alternatives, they are trying to do the impossible - make this a Google Drive. That's why I on purpose used "fugly", because I'm tired of relying so much on unreliable people. But this will change.
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Many technical companies use GitHub, and many employees of same are not particularly technical.
There are more things in heaven and earth, Horatio, Than are dreamt of in your philosophy.
Any data to back your bold statement with?
Where was your data to back up when you said "only technical people" use GitHub?
Where's your data to back your unpopular statement? Mine is the obvious conclusion based on wide observation since the early days of GitHub till now.