They had a new buzzword for new strategic products during the earnings call: "Mavens".

Does anyone actually use their search engine? I always found it terrible the rare time I have used it (if some dingus has it set to homepage). I know for me the only thing that makes me stumble across Yahoo, is if I use their answer site. Only other reason, I'd imagine, is if you used their mail. Beyond that though there must be no way of driving traffic to Yahoo search. Seems impossible to try upend Google's grasp, without a serious transition of product positioning (like the DuckDuckGo position). Such a poorly managed company. It seems Marissa is some strategist...