At a previous startup I worked at, we had an outbound call center with 500 reps who were incentivized by their talk time- the amount of time they spent on outbound calls.
We found about 5 sneaky agents who would purposely call Lenny and sit on the call doing nothing, doing their nails, reading their kindle to keep their metrics up and high and look like they were doing their jobs well (and winning monthly contest incentives that would give them small bonuses or extra PTO) instead of calling real customers.
I always wondered if the people who designed Lenny know about how some reps purposely call them to keep their own metrics up. Like, they think they are sticking it to the telemarketer, but really the telemarketer WANTS to screw around and take forever on the call so their performance bonus increases.
Once we caught on to this, the company changed the metrics around to number of unique outbound calls. But then the reps also figured out a way to game that. There were even a few of them who figured out a way to set up dummy numbers and they would basically call their friends, or even EACH OTHER at the call center, and sit on the call with their friends instead of calling the call center. I could never really blame these reps, it was such a crappy soul sucking job and I gotta say behind the scenes I was always impressed with their ingenuity to try and get around the metrics. These reps were making $11 an hour and had to clock out even to use the bathroom (illegal practice that the company just broke the law on).
I'm so glad I left that place, it was such a toxic atmosphere.