If Hulk is worth $25m and had his reputation heavily tarnished that effects his future earnings potential.
Was he likely to make $115m over the rest of his life? We'll never know.
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Only $55m of the amount decided thus far was due to perceived economic damage. Also, punitive damages will be decided next week, and I fully expect they will be quite high given the way Gawker has presented themselves and the internal workings that have been shown in court.
The economic damages are perhaps on the high side, but considering all of the ways Hogan has been able to license his brand up to this point -- and that those avenues are likely no longer open to him or at least greatly reduced -- it isn't out of the question that he could have earned that amount over the next 20 years.
And not just for his lifetime, but also that of his estate once he passes. Hulk Hogan is, at this point, a brand with merchandise, video rights, and so on.