Not just flyover country USA, as you pointed out-- "struggling societies." I would have said "developing countries." That's a much bigger market for Yahoo! I'm thinking of countries like the Philippines, where YIM and Yahoo! mail are still very popular. And don't forget, the RP sends more text messages than any other country.
back
2 comments
For the record, the study was domestic, and "struggling societies" has a specific demographic connotation:
http://www.appliedgeographic.com/mosaic_group_j.html
The rest of the groups listed in the diagram are also listed:
http://www.appliedgeographic.com/mosaic.html
And as a postscript, describing "developing countries" as "struggling societies" is a little insulting :-)
It's not just developing countries. Yahoo! absolutely dominates in both Taiwan and Japan, where Google is a distant straggler.