http://www.buzzfeed.com/stephaniemlee/a-mans-fitbit-captured...
Even more traumatic, there's what Game of Thrones does to your heart rate:
https://blogs.wsj.com/digits/2015/08/13/what-game-of-thrones...
And there are potentially life-saving applications of heart rate data, like the collaboration we're building with UCSF cardiology to detect abnormal heart rhythms:
Even with "just" 11 million Apple Watches sold, that's about 2,400,000,000,000 heart rate measurements per year. I think that will lead to all sorts of downstream applications.