As an economist in the technology/data science space, I've found that the training and methodology brings a lot to table, such as the feature engineering side of ML or investigating business processes for incentive misalignment.
tl;dr phd programs can spend a lot of time teaching students how to use and extend mathematical tools and can cherry pick students with the right backgrounds. Undergraduate programs have a big service component, have to assume a range of mathematical preparation, and have to actually teach "economics" in their core courses -- game theory needs to teach game theory, not how to be a game theorist.
Apparently there's a lot of mathematical overlap between grad school econ and fields in Big Data: computer vision, machine learning, etc.