If Target can figure out that someone is pregnant based off of buying unscented lotion, mineral supplements, and cotton balls, then Amazon could easily gauge the financial health of its consumers. Perhaps they noticed a trend leading up to the last recession, and its occurring again. Whether or not it's true, it's certainly not outside the realm of possibility.

No of course not. The writing is on the wall. Amazon is just being very smart about it. This is a smart move imo.