Yes, this article is targeted at people who don't understand the problem of using their .gov email address to sign up for dodgy sites, but think about whether you'd rather have your bank statement made public or a large, visualizable data set representing most of your browsing history.
I would love to see more work done on privacy through noise/obfuscation, such as that started by Adnauseum[2] and TrackMeNot[3] - not necessarily publishing your credit card details online as suggest in another comment here, but in making random search queries and clicking on random ads when your device is idle. Most of us have sufficient processing power and bandwidth for the overhead not to be a problem. It's sad that it looks like both add-ons have failed to make a splash, and seem to have fallen out of active development (end of 2015 marks the last commits for both projects, which is too soon to pronounce them dead, but they definitely don't seem to be hives of activity).
[0] http://motherboard.vice.com/read/looking-up-symptoms-online-...
[1] http://www.allaboutcookies.org/cookies/cookie-profiling.html