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by emptybits·10y ago·view on hn ↗
Weasel story. At a small software company I worked for in the early 1990s, management included staff in a rebranding exercise. It was suggested (by management) that a majestic eagle could represent the firm and appear in corporate imagery. Reasonable.

But we were a blue chip financial software company serving the Corporate Treasury function so several of us in R&D endorsed the weasel as a superior image. We invoked Stephen Wright: "Eagles may soar, but weasels don't get sucked into jet engines." Clearly a trustworthy, safe, and reliable choice for our clients.

Management went with the eagle.

And now I learn that weasels are also prolific hunters?? Sigh.