I am unconvinced the health care result of this will be good enough for someone with a family to be comfortable going on relatively inexpensive insurance.
As a healthy, single, 20-40 year old guy with no risk of children, I'm fine with an $80/mo catastrophic plan, and I suspect a lot of people starting startups are the same, or have health care from a spouse's job. A single parent is not in a great position to do a startup for a lot of reasons, and someone with a lot of chronic health issues requiring expensive medical care probably isn't either.