If you're in the sales/no-sales dilemma and you're a key asset for selling I recommend first to cowork side by side with somebody with experience in sales.
If you came from some engineering field you must have some idea about selling, probably starting seeing sales as an engineering problem, I recommend these articles:
- http://www.forentrepreneurs.com/sales-marketing-machine/jbos...
- http://www.forentrepreneurs.com/sales-marketing-machine/intr...
But in my opinion sales is all about no-procrastination and acting very quickly instead of planning too much.