My understanding of the argument for the iPad is: we (technical guys/early adopters) don't want one, but it's not for us, it's for the mass market.

The diffusion of innovation is well studied. (Read more here: http://en.wikipedia.org/wiki/Diffusion_%28business%29) If technical people don't buy something, no one else will. My geek friends bought an iPhone the second it came out. They won't buy an iPad.

So how do you convince the "early majority" that it's something worthwhile, something they should own, if you as an innovator or early adopter, don't want one. (Answer: you can't.)