Thanks for the feedback! As I'm running this solo and on the side for now, the priority for me is experimentation and to see if I can find even 5 people who would be keen on the idea. If it goes well I'll definitely completely change the pricing page and add a call-to-action on the main page.
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Just make sure you know what you're getting into. The type of coaching you describe is something people typically get training for. It goes past simple project management skills since you're dealing 1:1 with their personalities and other life considerations as well.
Even if you don't bring those into the conversation they'll play hell with the results--that may mean it's unavoidable to bring them into the conversation as "blockers" or "risks" and that potentially opens a can of worms.
One suggestion I'd throw out is to do the market research to figure out how many people have severe enough procrastination issues to benefit from your services, but who are otherwise sufficiently well-adjusted to not be more than you could handle. How many people out there really do just need another pair of eyes and a nudge, but are sufficiently isolated that they would have to turn to this kind of service to get them?
Otherwise you might find yourself in a non-existent niche between people who just needed a todo program and people who actually need serious help. If you don't screen out that second type somehow, assuming you're not set up to handle them, they'll potentially confound your scaling calculations by being exceedingly high maintenance and they'll have a bad experience as well.
Very good point. I definitely don't want (in the extreme case) suicidal customers who expect me to fix their problems! The "market research" I've done has been extremely informal and involved me describing the idea to some academics (mainly master's/PhD candidates and a couple of freelancers). I've had mainly positive feedback on the idea -- from people who lean more towards your "just need a todo program" than "need serious help". I'll definitely put some thought into screening out the latter group, as neither I nor the PAs will be qualified to deal with them.