Copy and design is pretty swish, but it's too over the top for me. I don't want buying domains to "have never been this cool" or to "blow my mind". I want it to be simple and easy. Which it already is elsewhere. Input box looks like I can use it to search for domains, but I can't. That was frustrating. I do think there's a lot of room for improvement in spite of the competition, but this isn't it.

1) Give me a modern search interface like namecheap - I want to be able to search for keywords and see suggestions for TLDs in a sensible way.

2) Don't use "cheap" in your name (probably main problem with namecheap).

3) Show me a demo of your DNS control -- this is really badly done in all the registrars I've tried, and that would be a big drawcard if I could see it without signing up

4) Show me all the prices for different TLDs -- not just the five stylistically but impractically arranged ones on the pricing page