The opposite is happening in India. Intelligence is a high ideal, and seen as insurance against abject poverty. Men with prestigious degrees and good careers regardless of their attractiveness generally have their pick of wives through arranged marriage. This ends up resulting in a lot of people that are both intelligent and beautiful, and the preference for intelligence is reinforced.
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We've created popular culture that doesn't value intelligence. This has an intergenerational compounding effect. When smart people aren't socially valued for their intelligence, they mate with less attractive people, and the effect is reinforced in the next generation.
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Interestingly, that "arranged marriage" thing may also compound it.
Dating/marrying intelligent, hardworking unattractive people is something that almost all of us approve of -- for other people to do.
Men with prestigious degrees and good careers regardless of their attractiveness
generally have their pick of wives through arranged marriage.
I would say its more about 'good careers' than prestigious degrees or intelligence here in India. I am pretty sure even a guy with a 'prestigious' degree but an 'unsettled' career (Startup? NGO Worker?) would have a lot of trouble going through the arranged marriage routine. (Most of the gal's families would reject him even before they get a chance to meet each other.)But doesn't a guy with a career that is perceived to be good, have an advantage everywhere else in the world as well, when it comes to selecting a mate?
Hmmm... as a single 29-year old here in Uruguay... I'd say that the advantage starts to show only when you're older than, say, 25 - the older girls realize their looks aren't going to last forever, or want to have a baby and start to worry about having a husband able to provide. It's a bit cynical but I believe it's mostly true.
That said, I think there's hope for love too :) - only not always the kind you see in the movies.