Man, you really can't tell whether a startup is doing well or not from outside. Everything's AWESOME all the time:

* Oct 31, 2016: Get Spooky with Halloween Pebble Faces!

* Oct 18, 2016: What’s New in Pebble’s 4.2 Firmware and Apps

* Oct 05, 2016: Pebble 2: Fit & Smart

* Sep 30, 2016: Pebble 2 Kickstarter Rewards Start Shipping

* Sep 14, 2016: Pebble Core = More Awesome with Amazon Alexa Expansion in the UK and Germany

... and then suddenly making big headline: "Dec 7, 2016: Pebble's next step".