Just to offer another point of view here: What you say is true but IMHO things have been improving on the "culture" side over the last 2-3 years especially.
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I too like to think it did, a lot of it has to do with foreigners coming in and working alongside Austrians in offices. In tech, some companies have even English as their internal language (in Germany more common).
this is good: http://www.economist.com/news/christmas-specials/21712044-ci... (always wondered what is the reason so many great minds have put their thoughts to paper (all during roughly the same time) in Vienna. The place was a breeding ground for both the most crazy and the most genius ideas.
What specifically happened in the last 2-3 years?
Eurovision-2015?