The question to reflect on is: "What is the purpose of fines?" Answers vary by country.

There are at least five classic purposes for punishment: (I'm assuming the felon is a company, not an individual for the examples)

1. Incapacitation. The company is banned or dissolved to prevent it from committing a crime again.

2. Deterrence. Other companies, seeing the punishment, will be less likely to commit a crime.

3. Restitution. The company compensates the victims.

4. Retribution. Because the company hurt society, society may now inflict harm on the company.

5. Rehabilitation. The company is required to alter its policies or practices to reduce likelihood of committing future crimes.

Pick one or more of the above. :-)