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This is a good bit of advertising in an article satirically commenting on how a lot of companies spend too much money on just a creative Super Bowl ad. Especially without actually mentioning the product or showing any benefits to its use, but rather just being a creative outlet for an Ad Agency, and for spending a lot of money on licensing music and getting celebrities on camera.
"While we succeeded creatively, the advertisement showed a disappointing return on investment ($0), and we are now going out of business."

So cards against humanity is going bankrupt because of a failed Super Bowl ad? This whole article reads like a joke, I can't believe they were this inept...

They didn't actually air this ad. The kids would call this "fake news". Just a hilarious piece of satire though.
it's hard to tell if it's satire or not.
Really? How is it hard to tell? It's obviously a joke.
Coming from the company that crowdfunded $100k to purportedly dig a hole in the ground in the middle of nowhere [1][2], it's about equally outlandish.

[1]: https://www.theguardian.com/technology/2016/nov/28/cards-aga...

[2]: https://holidayhole.com/