Now I'm not specifically criticizing mints usage here, because I'm not a mint user. But it's been my experience on both sides (as a dev and an app-user) that it seems companies regularly send unwanted push notifications, that if clicked open the app. If a user opens the app even for 1 second in a month, they are counted as a silly metric "Monthly active user."

Through chains of management and obsession over charts and bad metrics (like MAU) it's been my experience that the whole intent of building a great product usually gets lost by persistent opt-out messaging. And it's a situation where everybody loses out (because I uninstall the app, don't recommend it) and I get interruptions I don't want.

Now I recognize this article is specifically talking about pushes that do deliver some form of value, but what I don't see is any follow up research on whether ultimately these users are glad they got these notifications (or whether they feel stressed by them, or nagged, or whether they uninstall)