Sure, we call them chocolate bars in Canada also. The point I meant to make was, whatever we prefer to call those popular/fun/iconic products in the article, they don't represent great chocolate. Neither then nor now.
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'Chocolate' is short for 'chocolate bars'. The title isn't 'great chocolate', it's 'great chocolate [bars]'. To many people these are great chocolate bars, demonstrated by their longevity and continuing popularity today.