Which brings up the main issue I have for to-the-door delivery: the packaging. The insane amount of boxes inside of boxes really makes me feel guilty. There was a project at Amazon in 2008 to have consumer friendly, "frustration free" [1] packaging, as most packages are optimized to stand out on store shelves and prevent theft. (Of course that makes them bulky and hard to open. With posed toys that secured with wire and screws, it's even more maddening.)
Where has that effort gone? Did it fall out of favor with manufacturers and / or consumers?
I would love to have Amazon drop off my order in as little packaging as possible and even collect & reuse special durable bottles and such for frequently used items like laundry detergent.
This seems like an opportunity as they increasingly build local warehouses and take ownership of the supply chain and delivery logistics.
[1] http://www.adsavvy.org/amazoncoms-new-frustration-free-packa...