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My understanding was that if their domain was registered before your company name was trademarked, they have a right to that domain. I'll check out that link, though.
This one always baffled me: http://www.nissan.com/
The big banner announcing the lawsuit: Not so baffling.
That is pretty obvious...it's baffling that Nissan couldn't have settled this amicably.
Having an earlier registration date can be overridden if a dispute panel finds that it was registered in "bad faith", though. The clearest cases are where you know about or guess an upcoming trademark registration (say, due to rumors of a merger or new product release) and then register the domain before it happens, with the sole purpose of hoping to sell it to the new trademark holder.

A few panels, though, have made the much stronger holding that you have to both register and use the domain name prior to the date of trademark registration; i.e. if all you did was domain-park it and try to sell it, it's a bad-faith registration.