I've not been able to update my NVidia drivers ever since they started doing this. I don't allow outbound connectivity from software updates, nor from Nvidia, nor to any telemetry sites. This blocks Windows Update from updating drivers and also blocks the NVidia official driver update packages.

I can not find a .zip file on their site that has only the drivers.

In my opinion, not everything needs to be turned into a social networking site or a gaming up-sell site. Certainly not driver updates.