i am in quite opposite situation, i used to like guardian and read it almost daily, until they started to beg for money, which turned me away, rather put it behind paywall than annoy me with begging, i don't find their content so exclusive that i would make donation to them, almost everything i read there i can find elsewhere
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I think balancing the need to promote their various income methods and readers ability to tolerate those promotions is probably quite tricky, and a Venn diagram that may never intersect for some people.
As a member I shouldn't see these but I am often not logged in so I still do which is annoying but unavoidable. But to be honest they are not that intrusive (mostly a paragraph at the bottom of an article) and 1 million times better than a paywall.