Apart from people buying these for status there is another market - Hawaii and other remote places where prices are from 2x to 5x comparing to California.
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Interesting it to be considered a status symbol; 90% of people walking by will think it's just a normal roof.
I can spend pennies for that (comparatively).
Now, if I had an array of panels on my normal roof; at least >90% of people would know what they is and be "impressed". However impressed people get about roofs, that is.
You can brag in front of friends and family - people you care about.