As much as I like comics as a form, I'm not sure the images add much here. I may have preferred to read this as just straight text. (Though maybe I wouldn't have read to the end in that case?)
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The images provide visual stimulation. I probably wouldn't have finished it had it not been for the format. This is an incredibly smart way of spreading information (and I think quite a number of people understand this - Google, after all, used comics to explain Chrome when it was first released).