The first iPhone was expensive and limited, but it inarguably caught fire with a group way bigger than early adopters. No comparison. They sold 1 million in 74 days.
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The iPhone was the point at which the mobile computer finally got traction after 30+ years of prototypes and product sold to early adopters (palm pilot, windows ce, danger hiptop, etc...). Furthermore the iPhone was significantly cheaper than a VR setup is today and the iPhone was heavily subsidized.