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by toddmorey·9y ago·view on hn ↗
Inside scoop from a creative director: Designers aren't toning down contrast to reduce eyestrain or to avoid black. It's an attempt (really a hack) to simplify a busy page / UI. They are telling you it's too much content on the screen at one time.

If you aren't empowered to trim the content, you can at least tone the type down in contrast & size to make it appear to be less. Every time I see subtle grey text on a marketing page, I can hear the designer thinking, "no one is really going to read this anyway."

Just like in speaking, my advice is to make your words bold but few.

2 comments
One of the motivations I've heard bandied about is that reducing the contrast of content allows sites to increase the perceived contrast of calls to action without making them garish. If everything is grey on grey, the dark bold "Buy me now" button stands out.
(not a designer here) What is wrong with having lots of content on the screen? Isn't it better to not make users scroll or navigate to see the content they came for?