I remember hearing about this guy when he got into his initial twitter war when the other researchers called out his shoddy methods. Who knew there was so much drama around food science! I guess when it's such a niche field there isn't much scrutiny for the subject matter experts.
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Sadly indications are strong that this is not just a problem in a niche field. As I understand it, the problem is not even just limited to the social sciences (although it might be a bigger problem there).