Yep. And I know the smart SEOs behind at least 3 of those rankings. There are more big brands, but there are also big brands who are not ranking there - and I would argue that is not coincidence. SEO is evolving, but whatever the algorithm, there are opportunities to take steps to have your business perform better in the search results.

Equally (and while I very much respect the work you guys are doing and trying to do) there are massive head terms where I know how much the top-ranking sites are paying for links. When they stop, they slip. The job is not done. (But you know that).