The offline world would then be on par with the online world when it comes to targeted pricing.
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Yeah it's not like Amazon doesn't have behavioral-influenced dynamic pricing. It seems we've passively accepted it.
you can get around most of that using private browsing. but there's no "private browsing mode" in real life.
Isn't it called "burqua browsing mode"?
More seriously, of course it's harder in the offline world, I agree.
It is; regular people in the western world - especially men - aren't generally welcome in a shop when they're wearing face-covering masks, for security reasons.