I don't know, that's like saying that the one way to measure quality of journalism is by number of clicks.
Good UX should help conversion rate, but so might dark patterns, obnoxious popups, lies, etc.
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You can't measure the quality of journalism in any quantifiable way if not to some quantifiable output.
Otherwise, it just becomes an art discussion which can be amusing but hardly something you can build a business on.
I don't think you're talking about measuring UX. You're talking about quantifying the business value of UX.
No I am talking about not being able to measure UX unless you can quantify it. Otherwise it just becomes "what is art" discussion.
Yes but conversion isn't the only metric.
For a newspaper, you could also have whether users feel more informed, whether they are more informed, etc.
Conversion is exactly the metric there and btw have little to do with UX in this specific situation and everything to do with the quality of the content.
No it is not. You haven't provided supporting arguments, but I will anyway: you can sell newspapers with sensation and lies. Look at PCC vs Guardian on the Mark Duggan case.