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by pwim·16y ago·view on hn ↗
Don't do it as a service. Instead have it as a onetime thing. If I get the same call everyday the effect will ware off.
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you know, that's actually an interesting quirk in human psychology, and one that i'm going to have to figure out how to confront in my marketing messages. the truth of the matter is that you wouldn't get tired of it. it's just that in your mind, you imagine the succession of day1,day2,day3 consecutively, but in reality, a lot of your exposure burnout "resets" in a 24 hour period.

harvard psychologist daniel gilbert goes into detail about some studies that describe this in his book stumbling upon happiness, which i reviewed here. http://www.zacharyburt.com/2010/06/stumbling-on-happiness-pr...

if you end up getting the book, you may be particularly interested in the salty chip study.