Then again we have cases like the Volkswagen diesel scandal which managed to go past (I guess?) similar processes and make it into full car production.
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Not similar at all. The regulatory burden on insurance companies is orders of magnitude more immense than that of auto makers. The complexity of insurance and the software products used in the industry make the auto industry seem like tinker toys.
It's not clear that the regulatory burden surrounding web page UI is all that steep. Peeking at CA's law (Title 10), for example, doesn't yield a whole lot. However, what does stand in OP's favor is that it must pass standards identified by the ADA and in secion 504 (Rehab act). This might be a way to fight back- unless under some adaptive technology everything magically appears haha.